Who is your “Perfect Customer?”
One of the most important things to know when positioning your product or service is, “Who is your target customer?” Where do you find that customer? Networking? LinkedIn Groups? What websites do they frequent? How does Social Media fit into their profile?
The power of your marketing and sales efforts relies on your ability to focus and craft a message that will convert prospects into customers. You are developing the customer relationship to be top of mind when they are ready to purchase your product or service. And when you know exactly who your customer is, you will know how to reach them easier and find that you won’t have to invest so much into your marketing to get the results you want. That is why defining your target market will help to strengthen your sales effectiveness.