Insightful Application of the Principles and Tools Needed for
New Product/Product Line Development, from Concept
to Post-Commercialization

Need to prioritize technology options?
Want to profile product line optimization?
Need to define specific product opportunities?
Want to launch a strong marketing platform for a new product/product line?

If you answer “yes” to any of these questions, contact Touchstone Marketing.

We provide the deliverables you need to solve your marketing problem.

Strategy Development

• Value Chain Analysis
  
• Working Capital Review
  
• Scenario Development
  
• Risk Assessment
  
• Predictive Modeling
  
• Post-Commercialization Survey
  

Technology Evaluation

• Process and Product Audit
  
• Competitive Technology Assessment
  
• Disruptive Technology Analysis
  
• Technical Support Requirements
  
• Supply Chain Analysis
  

Marketing and Sales Planning

• Market/Customer Profiling
  
• Legal/Regulatory Impact Survey
  
• Optimized Product Positioning
  
• Price Elasticity Testing
  
• Viability as Supplier Profile
  
• Marketing and Sales Strategy: branding, channels, promotion
  

How does Touchstone Marketing give you this up-to-date business analysis?

To Define:

• Micro and Macro Trends in Intellectual Property
  
• Demand vs. Supply Industry Technology
  
• Corporate Entities Market Profile

Touchstone Marketing Triangulates Information Online:

• Lexis-Nexis
• Dialog
• CNI
• Teltech
• Profound
  
• Northern Light
• InformationBridge
• Stat-USA
• FirstGov
  
• EDGAR
• FEDSTATS
• USPTO
• STN
  
• Chemindustry.com
• Dow Jones News/Retrieval
• Company Web Sites
  

And Uses Trade Association Data and Publications:

ACS - American Chemical Society
ACS - BGMT [Business Development and Management] Division
ACS - SCHB [Small Chemical Business] Division
CDMA - Commercial Development and Marketing Association
SOCMA - Synthetic Organic Chemical Manufacturers Association
LES - Licensing Executive Society
API - American Petroleum Institute
AIChE - American Institute of Chemical Engineers
ISA - Instrument Society of America
SCIP - Society of Competitive Intelligence Professionals
SEMI - Semiconductor Materials and Equipment Institute
SIA - Semiconductor Industry Association
PhRMA - Pharmaceutical Research and Manufacturers of America
APhA - American Pharmaceutical Association

To Define:

• Core Competencies
• Strategic Goals
  
• Financial Resources
• Potential Alliances
  
• Technology Sophistication
• Viability As Vendor
  
• Resource Allocations
• Plant Capacity
  
• Pricing and Switching Costs
• Market Entry Plan
  
• Sustainable Market Shares
• Growth Potential
  
• Key Success Factors
• Response to New Market Entries
  

Touchstone Marketing Does:

• One-on-one Interviews
  
• Surveys
  
• Focus Groups
  
• Assumption Testing with Key Personnel
  
• Review of Individual’s Presentations/Publications
  

Touchstone Marketing Uses:

• SWOT Mapping: Growth vs. Market Share
  
• Industry SuccessFactors
  
• Financial Review
  
• Value Net Analysis