Market and Market Factor Evaluations
to Profile New Business Development Opportunities
Need to understand more about the other entrants in your market sector?
Need to add new products to current product lines for existing markets?
Need to add new product lines in order to expand existing markets and grow new markets?
Are external issues slowing down market development?
Is market acceptance likely to affect product development significantly?
Has your business plan stalled because most resources are allocated to product development?If you answer “yes” to any of these questions, contact Touchstone Marketing.
We provide the deliverables you need to solve your marketing problem.
Market Assessments - Competitor Analysis
- Corporate Structure
- Funding Resources
- Revenues and Profit Margins
- Business Practices
- Product Development Approach
- Core Competencies
- Technology Positions
- Expansion Plans
- Market Share
Market Assessments - Product Line Opportunity Profiles
- Technology Issues
- Regulatory Impact
- Competitive Positioning
- Market Needs
- Product Positioning Opportunities
- Product Development Guidelines
- Market Assessments - External Issues Evaluation
Market Assessments - External Issues Evaluation
Touchstone Marketing closely examines possible factors impacting successful
product introduction, defining barriers to entry results in possible solutions.We take a look at:
Trends
- Economic
- Demographic
- Regulatory
- Political
- Sociological
- Industry Rationalization
- Growth
- Dynamic Change Rates
- Disruptive Technology
Market Perspective
- Market/customer needs and concerns
- Rate of acceptance of new technology
- Possible substitute technology
- Primary purchasing influences
- Product performance and attributes desired
- Price vs. performance value
- Acceptable switching costs
- Level of manufacturer viability needed
Market Assessments - “Go To Market” Plans
A fresh, real-world look at how to make each new product a success. Restart a stalled business plan. Let Touchstone Marketing give you an new perspective on key factors, use them to formulate a launch plan, establish timelines, set a budget, and create communications themes.
We plan, you implement:
- Strategic marketing issues evaluation
- Business model development
- Product performance, price, promotion
- Distribution/sales model
- Integrated marketing communications
- Exit strategy